If you had a magic wand that allowed you to always target your ideal audience—those who are ready to buy right now—would you use it?

Everyone would (let’s be honest).

The good news is that an in-depth marketing strategy can help guide your ideal audience to the point where they’re ready to buy.

However, you have to begin at a much earlier stage and build up to that point.

That earlier stage is also known as social media.

In fact, social media can be a much stronger tool than just a place to build brand awareness. The average order value for purchases that started on social media is right behind email, the rockstar channel of ecommerce:

Still, many ecommerce brands haven’t tapped into the power of selling—and making money—on social media.

In this guide, we’ll cover five unbreakable rules that will help you get ahead with your social media marketing.