Everyone has the dream of a “big launch.”

You release your product and get a nice surge of customers within the first few days and weeks.

But most product creators have a different experience. On the day of a launch, they hear…

…crickets.

The worst thing you can do for your business is focus solely on the product until you launch.

The sort of explosive launches you see other businesses are getting didn’t happen overnight.

Instead, they were the result of a high degree of preparation.

When you have a large group of people interested in your product before it’s even created, you have an instant validation of your idea. 

Not only that, but you’ll also be able to get many of your first customers from that group. And if you’re smart, you’ll get feedback from them to improve the first version of your product.

The first step in all of this is getting signups. Ideally, you want to create an email list that people interested in your product can join.

The tricky part is convincing people to sign up before you even have a product ready. And that’s exactly what this article is about.