Stop any marketer and ask them the top tools that help them in acquiring new customers. It’s not uncommon to get answers like a marketing automation, a CRO suite, a CRM etc. But have you ever thought about your billing system as a way to acquire customers? Yes, the silent observer entrusted with the job of collecting payments has slowly evolved in many ways that’ll only help your acquisition strategy. Here are 6 ways in which billing systems can enable your acquisition experiments.