As a sales manager or sales rep, you’ve surely heard broad statements like “Cold calling is dead” or “Cold emails don’t work”. The problem with statements like that is that they’re wrong and usually based on one person’s attempts that didn’t work for them. They do work for the right people who have the right strategies and use the right tools.

Cold calling is alive and well.

Cold emails work.

And when you put the two together as part of your multi-channel sales outreach for Addressable Market Coverage, well, that’s the recipe for sales success.

Read on to learn the changes you need to make to your B2B sales engagement for prospecting success and get ready to rock your conversions.