Pricing. It’s the part of running any business that has professionals facing sleepless nights and constantly second-guessing themselves. After all, how can anyone ever truly be certain that its approach to pricing is the most effective means of delivering products and/or services to willing customers? In the ultra-competitive world of eCommerce, this pressure to optimize is even greater, given the ever-evolving online marketplace. What will work best for your specific niche may vary, but let’s go over a few fundamental pricing mistakes that you’re better off avoiding completely.