Almost any online marketing campaign these days includes email outreach.

While social media has its place, email is universally the most personal form of contact you can make online.

Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of.

The only problem is that most people can’t write a good outreach email.

If you’ve sent a few thousand and have read some other guides on the subject, you likely have a good grasp of the basics and can write okay emails.

But are you honestly getting the responses you’re looking for?

The fact that you’re here right now probably means that you know you could do better.

And that’s okay.

By the end of this post, you won’t be sending just “okay” emails. You’ll be sending good to great emails that almost always get a response as well as much better conversion rates (for links, sales, etc.).

I’ll go over the 7 most common mistakes I see marketers, even smart ones, make on a regular basis.

Be honest with yourself because otherwise you won’t be able to spot your mistakes and make improvements.