At least once a month, if not once a week, I’ll go onto LinkedIn and see someone post that “cold calling is dead”, without any real data to back it up besides that it doesn’t work for them.

Read that last line again. Cold calling doesn’t work for them.

That doesn’t mean it’s dead. It just means that they don’t know how to ask the right questions on cold calls, or they don’t have the sales engagement technology to make cold calls work effectively.

Read on to learn why cold calls are alive and well and the right sales discovery questions to ask when you’re making a cold call.