We’ve all received cold calls, LinkedIn messages, and cold emails that don’t hit the mark, right?

They start out with a literal “Hi (first name)”; are a LinkedIn connection request immediately followed up by that hard sell of “Here’s my calendar. Let’s set up a demo about my product.”; or it’s just clear that zero research has been done before placing that call.

Many of those are from badly planned out cadences, otherwise known as sales sequences, and they lead to opt-outs, unsubs, or the dreaded bashing in a public LinkedIn post.

What can you do to keep your company from getting the cold shoulder from your cold emails, social touches, and calls?