Onboarding might the single most important aspect of your marketing funnel.
By the time someone sees your advertising, reaches your website, is convinced by your message, and signs up for your trial, you’ve already invested a lot of money in that prospect.
Without solid onboarding, this valuable potential client can slip through your fingers at the last minute. It costs you not just the initial investment, but also the continued income from having them as clients.
And that’s the very lifeblood of your business.
Studies show that, if your service doesn’t meet a prospect’s expectations in first 30 minutes of interaction, they’re likely to abandon your site. Worse still, they’ll probably never come back.
Onboarding is all about reducing your Cost to Acquire Customer (CAC) by increasing your conversion ratio of prospects to customers with improved user interaction. It’s about carefully guiding your prospect to that “Aha!” moment that gets them hooked on your product.
Fortunately, we’re spoiled with many onboarding tool choices these days. Here are 8 of the best tools in the world for increasing your conversion rate through better onboarding.
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