One of the typical problems with sales is the abundance of disparate data. Campaign feedback, customer conversations, lead profiles, performance indicators of sales reps and other important customer data reside in different databases and devices. Without proper visibility on such data you’re missing out on potential opportunities and glossing over weak points and bottlenecks in your sales process.

Econsultancy pointed out that only 0.5% of data available is used, which is sad considering the potential of insights for revenues it could provide. Historical sales data in particular can be leveraged to improve the close rate in each of your sales stages.

Like any good CRM, HubSpot captures all essential data in an organized way, which helps in nurturing leads and ultimately improving your conversion rate. In general, it consolidates sales and marketing data to help you see a clearer picture of your critical metrics, such as, sales cycle, lead velocity, lead quality, close rates and customer profiles.