In most industries, success is a careful balancing act between risk and reward. You can’t create a successful product in the SaaS world without investing time, money, and energy from the get-go.

The trick to SaaS success is finding ways to guard yourself against risk while increasing your odds of reaching your business goals. A handy calculation to use during this process is the customer acquisition cost (CAC) of your SaaS product. 

In this article, we’re going to walk you through the ins and outs of all things CAC – what it is, why you need to understand it, how to calculate it, and what to do to get the most out of it. Follow our 6 essential steps on optimizing your customer acquisition cost to increase profit, reduce expenses, and smoothly scale your company.