This webinar covers a growth hacker's approach to paid search. Learn what growth hacking actually is (and what it isn't) from Qualaroo CEO Sean Ellis—the guy who coined the term. See WordStream Founder & CTO Larry Kim demonstrate how to apply the philosophy to search marketing and find new wins in your campaigns. Go beyond PPC best practices with 10 innovative growth-hacking principals you can apply immediately to take your search marketing to the next level.