"But how is this any different than [insert product name]?"

That one sentence alone is enough to drive any founder, entrepreneur, or business owner crazy.

You've put in months of hard working shipping code, working on new designs, fixing bugs, hiring a team, planning out marketing campaigns -- and then it all comes down to how you stack up vs. an existing product.

Brutal.

And to make things even more frustrating, this question is harder than ever to answer.

There are so many competing products today in every industry. It's rare that your product will be the first of its kind. 

Just take a look at all of the new products launching on Product Hunt everyday -- usually by the second or third comment down you'll see "Yeah but how is this different than [some product that already exists]."

Coming up with a clear and compelling positioning statement is hard enough on its own -- nevermind when you're swimming in a sea of competitors.

But you shouldn't let that question drive you crazy.

In fact, it actually means you might be on to something big. Here's why --and how to answer that question when your customers start asking.