Assortment planning is a process that involves product selection for maximizing the profit and sales for a specific period. Assortment gifts and boxes have significant craze, excitement and hype in the market. Retailers are jumping on the e-commerce bandwagon before it is too late and are trying on all the trending and hyped product ideas, and assortment planned boxes cannot just be thrown out of the window. Assortment planning requires deep knowledge about customer needs and requirements, their psychology, the present market trends, upcoming trends.