Cold emailing is an extremely tricky process. Without any true relationship with your audience, it’s difficult to get their attention in the first place. Therefore, you won’t be able to gather any meaningful feedback, and will be unable to react in time to save the sale.

Despite this, outbound email can still be an extremely effective conversion channel with a strong return on investment. In fact, a recent survey of marketing professionals found that almost 60% claimed email was their very best source of ROI! Clearly, there is a lot of value to be uncovered if you have the time and the proper cold emailing tools at your disposal.

To help you realize your sales goals and maximize return, we have put together a list of the seven features that the best email automation tools must do in order to order to be worth your time and investment: