Does your sales team leverage technology effectively? Keep in mind, just because you’re using the latest sales tools does it mean you’re leveraging tech in an efficient way.

Most companies including small business use an average of three technology tools. However, IDG Enterprise 2017 study found that only about a third of companies think their tech tools have an impact on their sales success. Buried perhaps in these stats is the stereotyped sales rep who, armed with the latest cloud and mobile sales tools, would still use spreadsheets and save his files locally.

In short, having the right tools is not enough; using tech tools properly is what will accelerate your sales team’s performance. In the same IDG study, the positive impact of sales tools for sales reps is most felt in the sales pipeline, pre-call research and account management.

Now, let’s discuss five sales tools that your team can easily adopt to start increasing productivity, efficiency and, ultimately, success to your bottom line.