The motto of a content marketer is “sharing is caring”. How so? It’s his motive behind his success.

Effective, successful content is engaged-in; it’s passed around industry networks, and trends on social media for a while. But it doesn’t stop there: prized content gets bookmarked by readers (or aspiring readers) — in other words, it’s BOTH engaged-with, and engaged-in.

Then what happens to content after it gets bookmarked? Is that it's final destination?Unfortunately for us marketing content consumers , this is the reality for many, as we know it.
But that doesn’t make it a good reality.

Up until now, there’s been so much content out there, do we still know what exactly are we engaging-in? And with who? Does anybody know? And what happens to content that we never get around to, or worse, never cross paths with?

It’s time for a change.