Crystal Ball Analytics Tricks for Accelerating Growth
Here at 500 Startups we use Dave McClure’s infamous “Startup Metrics for Pirates”. These metrics makeup the customer lifecycle, which is the DNA for a startups success. We call them AARRR:
Acquisition – users come to the site from various channels
Activation – users enjoy 1st visit: “happy” user experience
Retention – users come back, visit the site multiple times
Referral – users like the product enough to refer other
Revenue – users conduct some monetization behavior
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