With analytics, businesses see an 84% customer retention rate compared to 53% of those that do not use it, a 1% year-on-year improvement in customer satisfaction rate compared to -6.6%, a 4% year-on-year growth in annual company revenue compared to -6.1% and an 8% year-on-year improvement in average customer profit margin compared to -7.5%.

Needless to say, it is very important for a business of any size to optimize customer journeys. Their experience has to be personal, seamless and relevant. New research shows that over 50% of customers will happily walk away to another brand if they are not happy with you. Customer data-driven insights play a vital role here.

You create a unified single view of the customer –

this is the first, basic and fundamental step in the customer journey optimisation process. By doing so, businesses can understand why a customer buys, can know about their interactions with the Brand and understand how customer behaviour will drive their future actions. Brands can then target their customers better and engage with them with relevant communication/ messaging. Check how we acchieved customer journey optimization