Content marketing is no longer the new black in 2018, as it has already become an essential part of any successful digital marketing strategy. However, many content professionals still talk about the best way to create high-quality content.

Based on our content marketing experience and the surveys we have conducted in this area, we can state with confidence that quality content relies on precise analytics and trustworthy data. When content is not supported by data, one can never be sure that it will directly hit the audience’s pain points.

The main challenge of a data-driven approach is that gathering and analyzing data takes a lot much time.

Keeping this in mind, we conducted integrated research into the key problems of content professionals and built a Content Marketing Platform that helps to make effective decisions quickly at every stage of a content marketer’s workflow.