We all want happier customers. That's the beauty of SaaS right? Happier customers = contracts that get renewed = more recurring revenue = we get to grow faster.

But how do you actually get an entire COMPANY rallied around customer success?

We teamed up with Price Intelligently to narrow it down to 4 key things that successful SaaS companies do:

1. They create customer-driven products. They don't build things based on gut feelings or assumptions - they build things based on customer feedback. They build things that people actually want first.
2. They price products based on value. Ah pricing. It's an art. It's a science. You need an MBA to do it. You can just make it up and see what works. The point is, there are COUNTLESS pricing strategies in SaaS, but the one thing that leads to happier and more success customers is value-based pricing. Value-based pricing ensures your customers have a seamless, high quality purchase process while guaranteeing the company and the customer’s interests are aligned.
3. Making customers successful is part of their DNA. Customer happiness is everyone's job -- and there's an actual strategy to make it happen.
4. They manage to the right metrics. They have a metric that rallies the entire team around one goal. Not goals like traffic or leads -- but goals like new customers, product success metrics, retention and NPS.

Here's the full CEO's guide to happier customers if you're interested: http://blog.drift.com/saas-ceo-guide