You have heard the idiom about the tip of the iceberg. But have you given a second thought to what this actual means?

Embarking on a website redevelopment is a pretty good example of the analogy. There’s a reason why a website redevelopment is in equal parts exciting and harrowing.

The possibilities and opportunities are boundless and inspiring but the costs below the water line can be complex, difficult to decipher and often hidden away from plain sight.