There is a common misconception that Net Promoter Score surveys do not work effectively for B2B companies.

This is mostly caused because almost all the content available both online and offline about NPS targets a B2C audience. Also NPS is a highly scalable framework and has the ability to reach up to tens of thousands of customers, which isn’t that much applicable to B2B companies.

In this article we will give you a few reasons why NPS can become an indispensable metric for any B2B company out there.