For so many businesses, the conversion process largely remains a mystery -- especially if there are multiple routes for a prospective customer to take: free trial, demo, phone call, whitepaper; the list gets complicated, quickly. Rather than investing in answers to address why leads aren’t enticed to become customers, companies often persist with the same infrastructure, hoping that the sales will eventually come. Or worse yet, they pump a bunch of money into an unproven process and don’t glean the results they were hoping for.

While such optimism is noble, it can be misguided, especially in regards to the SaaS conversion funnel.Conversion rates for a SaaS free trial typically hover around 2%. Without the proper measure in place to optimize efforts, your business too could be wasting precious resources in an endless battle to win over prospects.

For Best Results with your SaaS Conversion Funnel...