When is the right time to start paid marketing for your SaaS?

How much monthly ad budget should you start with?

These are 2 common questions I get asked when speaking with SaaS folks about paid marketing.

If you want my quick and dirty answers, here they are:

Right time? When you have a proven sales funnel, an offer that converts and happy customers that you know love your product

How much? $3k

If you'd like to see how I think about both of these questions so you have a framework for growing your SaaS with paid marketing when it's the right time, then read this.