For growing SaaS companies, marketing is one of the most important ingredients fuelling your growth. Every company needs customers. And no matter how good your product is, you won’t get any customers if no-one knows you exist. That’s where marketing comes in.

This post will be most relevant to early and growth stage SaaS founders and executives who are just getting started with their marketing efforts. Maybe you’ve never ‘done’ marketing before, or maybe you’ve got a team in place but are struggling to see results from your marketing activities.

This post takes you through the essentials of marketing a SaaS solution: how it differs from traditional marketing, how to create a marketing strategy, and how to get started. It’ll help you identify your top priorities, understand how to measure success, and get started marketing your SaaS business.