Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better versions of themselves. They want to be more productive, more fashionable, healthier, faster, trendier, smarter people. At the end of the day, they aren’t shopping for products—they’re searching for experiences.
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