Why manufacturers should sell online

When you think of eCommerce, you probably think of retail sales. But if you are a manufacturer, that’s a mistake. eCommerce for manufacturers is just as relevant to success in today’s economy as eCommerce for retails sales. That’s because Amazon has trained today’s buyers to demand a “retail” experience, no matter when and where they shop. 

So, your potential customers are researching your products on their smart phones from the comfort on their couch. That’s why eCommerce for manufacturers, wholesalers and distributors is essential to hold onto the market share you have and penetrate new markets as well.

B2C eCommerce platforms are well-suited for the needs of manufacturers. eCommerce for manufacturers must be built upon platforms that can handle the complexities of B2B selling. From custom catalogs and price lists to the ability to accept requests for quotes, B2B eCommerce platforms provide a greater degree of functionality than their B2C counterparts.

Because B2B transactions usually involve multiple levels of authority and several individuals in the buying process, eCommerce for manufacturers must allow customers to sets controls on spending authority and allow users to define the approval workflow.