Effective online reputation management requires observation, speed and data selection. To succeed online, you need to listen to what your customers are talking about, monitor what your competitors are doing, and predict where your industry is going. Although this may seem overwhelming, mention tracking is a quick way to overcome all of these challenges.

6 reasons to monitor mentions:

• Use Your Competitors’ Best Practices
• Get insights From Your Customers
• Find Influencers and Ambassadors for Promos
• Evaluate Your Campaigns’ Effectiveness Quickly
• Discover New Industry Trends to Follow
• Prevent Crises