Email is a priceless cold sales tool. It’s less intrusive, more efficient, and, according to data from MarketingSherpa, more effective than a phone call.

 
COLD CALL - 2%of cold calls result in an appointment
 
EMAIL - 2x higher ROI than cold call, networking or trade shows
 
 
Long story short: if you’re not using cold outreach emails to generate leads for your business, you probably should be. Of course, there’s knowing you need to send outreach emails, and there’s knowing how to send effective outreach emails that actually convert.