Customer success is a necessity.

For your SaaS business to survive, your team must focus on solving the consumer’s problem.

Lincoln Murphy, founder of Sixteen Ventures, defines it even better: “Customer success is when your customers achieve their desired outcome through their interactions with your company.”

So, how are you serving your customer? What keeps them satisfied with your solution?

Customer success isn’t a lonely department. It should be engrained in every employee’s position. Work with your entire team to fully engage your customers and to add more value at every stage of the buyer’s journey.

Let’s explore your team’s role within customer success.