With each passing year, eCommerce is further cementing its status as consumers’ preferred way of shopping. The number of new and existing sites committing the bulk of their marketing efforts on online retail has increased dramatically, and due to this growing competition, eCommerce marketing optimization is more essential than perhaps it ever has been.

Yet, despite the development of so many online retailers, a number of misconceptions continue to persist. Let’s review some of the most egregious myths that may be holding you back from realizing your site’s true potential and uncover the facts you need to truly leverage the possibilities of the eCommerce space.