Moving beyond the 1,000-customer mark will be different than anything you’ve done before. Your growth so far has been the result of a hyper-specific focus on a niche.

Future growth will be about expanding that focus and investing in potential. You’ll be entering new markets, both locally and internationally, and will need to turn a critical eye towards your sales process.

Ready for the next big jump? Here’s four steps to grow sustainably beyond your first 1,000 customers.