Thought this was an entertaining post by Intercom.

Step 1: Build a product. Step 2: Release a product. Step 3: Growth Hack your way to success. It all smells too strongly of a “get rich quick” scheme.

“A startup is a company designed to grow fast.”
– Paul Graham

Growth is the lifeblood of startups. Growth is what differentiates Snapchat from hipster coffee shops. It’s the difference between revenue-less Instagram and The New York Times. It’s why investors get excited about “Yo” but worry about Apple.

Through a combination of watching Intercom’s double digit month on month growth and more recently through leading Intercom’s Growth team, I’ve come to believe real growth comes from somewhere deeper than Growth Hacking. I’m not even sure if Growth Hacking is a real thing. If it is where are the prominent Growth Hacking successes?

Here’s how we think about growth at Intercom.