So last week launched Drift 2.0 and we're starting to use artificial intelligence in our product with Driftbot -- a bot that is able to understand all of the conversations your customers are having with your company, and help get the right message to the right person.

And we're talking about Driftbot as a tool for marketing, which begs the question: can artificial intelligence change marketing?

AI isn't coming for our jobs in marketing...

But we think that AI has the potential to change the way we do marketing.

And even though it has the word "artificial" in it, we think that AI can actually make things a whole lot more human.

Anyone else thinking about how bots might be able to help us out in the SaaS world?