How Brands can Leverage Digital Shelf Analytics to Improve Conversions

The first step in ensuring your customers find you is by appearing on top of search results, both on search engines and eCommerce sites. Infact, moving from page 2 to page 1 can boost your sales by almost 20x, making digital shelf visibility an extremely important factor in ensuring high conversion rates. 

Your digital shelf performance comprises of multiple parameters and could be affected by one of more of the following factors:

• If your product descriptions are inaccurate or insufficient
• If your customer reviews and rating are poor 
• If your products go out of stock
• If the images in your product listings are unclear or missing
• If your products are priced at a higher price 
• If you don’t have the right breadth of assortment 

Considering that any of these factors could bring down your online visibility and directly impact your sales, it is important that you include digital shelf optimization at the heart of your eCommerce strategy. With advanced digital shelf analytics, brands and retailers can have real-time visibility into digital shelf performance and optimize it based on data-driven insights. The right technology could give you visibility into competitor performance and help you alter your strategy to beat competition and emerge at the top. You need to find a solution that is easy to integrate, can be implemented quickly, and provides fast and accurate actionable insights that deliver results. 

5 Best Practices to Address Key Digital Shelf Challenges 

• 1. Challenge

  – Product is not visible on the 1st page of search or digital shelves

  Almost 90% of  online enquiries start with search. And studies show that shoppers don’t look past page 1 anymore, and almost 80% only look at the first 5 rows. Hence, if your products are not ranking on page 1 of search or digital shelves, chances are you are losing your customers to your competitors. You need to make it easy for your customers to find you, if you want to improve your conversions and brand recall. And with the right tools, you can do just that!

• Best Practice

  – Optimize your online visibility for improved search rankings

  1st page visibility is critical as it builds credibility and trust. With advanced digital shelf analytics, you can easily track your rankings, compare them against your competitors, and optimize your listings so you rank higher on search engines. With the right data, you can analyze what is working for your competitors, add the necessary keywords, ensure your product categorization is correct, and price your products competitively, which will together result in improved visibility.