The ever growing market competition makes it difficult for retailers to survive the online race. Yet, some businesses flourish more than most others. Do you know what is that X factor that makes some retail businesses online hits? Well, the secret is highly effective automated pricing tools that give real-time analysis of how customers respond to the price of a product. Using such stats, you can attract more customers by optimizing the prices. It will not just improve your online visibility but will also earn loyal customers. As a result, the business will end up earning a high revenue