CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your […]
Discussion
NEW 7 years ago
It's great seeing content marketing get adapted, but it seems instead of more great content being produced, there is more bad content. I think there is still a real need for content marketing education and how to create truly valuable and focused content around your ideal customer. Thanks for sharing @katykatztx, Sujan Patel is definitely a top notch content marketer.
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