The ongoing struggle to align marketing and sales is well documented and often discussed. However, for SaaS companies specifically, another key departmental alignment hasn’t gotten enough attention: sales and customer success.

These two teams are just as closely linked as sales and marketing, but are even less likely to cooperate fully. Unfortunately, this breakage can lead to unhappy customers, fewer upsells, and worst of all — higher churn rates.  
 
At Pulse 2016, Gainsight’s upcoming customer success conference, sales and customer success are joining forces. On May 10, there will be a Sales and Account Management Summit within the larger event, focused on aligning these two vital departments at SaaS companies.
 
We spoke to panelists to understand the common misconceptions and miscommunications standing in the way of sales and customer success harmony, and what your business can do to drive improvements. Find out how better aligning customer success and sales will not only improve customer experiences, but also increase revenue at every turn.