Mobile applications make extensive use of geolocation capabilities on mobile devices. Geolocation gave an impetus to the development of many startups and businesses, which, in principle, would not have existed without the use of this technology. For example, calling a taxi through Uber, ordering pizza from a pizza place near you, or searching for directions on Google Maps.

Know more here: How to build a location-based app

This possibility of tight integration of geolocation in a mobile application has created new principles in customer service for existing services. On the other hand, a new level of marketing strategies and research has emerged. Smartphones have changed the whole working rhythm and principles of working with users.

To succeed in creating a location-based mobile application, you need to carefully deal with the following issues:

• conduct market research and get to know competitors
• hire a trusted mobile app development team
• to study the technical issues of the application with geolocation
• secure user data

The final choice of technologies used is determined by the platform for which you write applications and your business goals. Do not forget that the secret of a successful application based on geolocation is in the trust of customers and guarantees that their personal information is completely safe.