It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end.

If you haven’t started thinking about what kind of holiday marketing campaigns you want to launch in November and December, you need to start today—before it’s too late!

Here are eight tips that will put you on the right track toward building a winning holiday marketing campaign for your ecommerce store: