Brand guidelines serve as a marketing team’s go-to instruction manual for the creation of branded content.

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. As such, it details key elements like your brand’s specific tone, logo, color palette, font, wording, photography, corporate video and imagery guidelines, as well as the content’s general feel.

Once you’ve established company branding that you are proud of, do that branding justice by creating thorough brand guidelines. This way, your stand-out branding will be both readily recognizable and consistent across all of your knockout marketing materials. It’s as easy as that.