“No one reads spends hours reading online!”

How many times have you heard this statement?

Judging by our shortening attention spans and social media addictions, you might even be tempted to believe it.

The truth, however, is that not only do people read online, they also enjoy reading long-form content.

This is particularly true for businesses investing in content marketing.

Sure, short posts might be easy to create, but they can never get you the kind of traction juicy long-form content can, as we’ll see below.

The question now is: how do you create long-form content? What ingredients go into making a successful long-form piece?

I’ll show you the answers - and more - in this post.