How to Develop Personas for Your SaaS Company
As I’m sure you’ve heard before, buyer personas play a key role in the development of successful inbound marketing and inbound sales programs. Truly understanding who your target buyer is, both at a personal and professional level, is a foundation of aligning sales and marketing efforts.
Discussion
NEW 7 years ago
Great share @tullikat! Buyer personas are definitely key to creating strong inbound marketing and content efforts. Prior to creating your personas make sure to define your ideal customer. Here is a post on some of the details on both too - https://saas.community/guide-to-creating-your-ideal-customer-profile-value-prop-and-final-messaging-for-your-saas-business/
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