At their recent Dreamforce show, Salesforce rolled out a Sales Cloud upgrade called High Velocity Sales which helps “identify the best leads, eliminate busy work and boost pipeline.”  High Velocity Sales adds customized sequences for sales teams which incorporate best practice sales cadences within Salesforce.  Features include email and phone sequences, templates, and call scripts.

With High Velocity Sales “a rep knows exactly what next step to take with which customer, in order to build the strongest pipeline.” Sales reps can send emails or place calls via the Lightning Dialer (a native Salesforce click-to-call solution) with a single click.

If all of this sounds familiar, it should.  Salesforce has added a light weight Sales Engagement platform to the Sales Cloud.  The Salesforce announcement focuses on core functionality that Sales Engagement vendors such as ConnectLeader have been offering for several years.