Whenever you run a product-based business, the concept of supply and demand immediately rises to the top of your growing list of concerns. After all, the efficiency of your business greatly hinges on your ability to plan for the uncertain future. To do this requires a deft handling of your supply chain and all that entails.

In the world of eCommerce, it’s easy to get caught up on either the front and back ends of your software infrastructure. However, it is actually the middle in which you must focus your attention, as this is where supply chain forecasts enter.