Fred Reichheld invented the Net Promoter Score (NPS) survey 14 years ago to better gauge customer desires and loyalty, and the practice quickly caught on. But when Fred himself announces that he's sick of customer feedback surveys, you know we have a problem.

This post contains some examples of cringe-y survey requests to illustrate the main point: Put yourself in your customer's shoes. Improve response rates by avoiding these four fatigue factors: long surveys, emails, pestering, oversampling.