The road to Higher Conversion: 

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things. However, experimenting with automated emails takes a lot of time and preparation. It is nearly impossible and too technical with most marketing automation tools. This article gives you a hands-on summary about the #AI powered drip campaign optimization that saves you precious time! 

Do you use split testing for your emails?
What's your opinion about Machine Learning in MarTech?