Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the right key performance indicators (KPIs) in place, however, can change everything for the better.

Why KPIs Are So Important

Since you spend countless hours developing and marketing your product, it stands to reason that you would have metrics in place to assess the level at which your business is performing at its best, right? Yet, many companies -- SaaS and otherwise -- fail to put their industry-specific KPIs to work. These values are used to determine the effectiveness and, ultimately, the value in your ongoing business efforts, and they typically vary based on department, as KPIs are targeted to specific objectives.