Who is your ideal customer and what do they care about? 
What makes your company or your products different? 
What are some other more well-established brands that you love?

Gone are the days when you only had to worry about the impression you made on online consumers when they land on your website for the first time. Now, there’s many more places that people are going to find and interact with your brand—Facebook, Instagram, Amazon, eBay, Twitter, email, third-party websites and blogs, mobile apps, etc. To make the right first impression on online consumers no matter where they find you, you have to be consistent when it comes to your brand voice and overall presentation.